Louise has an inimitable class and style all of her own. This had led to an expansive career across Europe and the Middle East. Lady Red has played for audiences that featured some major VVIP’s including; Emirati Royal families, international political figures, and international celebrities of the art, media and fashion worlds. She has provided the soundtrack for many VIP events for brands such as: Dubai Fashion Week A/W (official DJ), Calvin Klein, Alberta Ferreti, Abu Dhabi Art, Maybelline, Xclusive Yachts, Ali Bakhtiar, Jane Norman, and Blaise Martin perfume. Her 6-year stint in Dubai saw her make a solid name for herself in the region. In 2011 she was voted one of Ahlan Hot 100 most influential people in Dubai in the category ‘Trendsetters‘. This accolade followed the success of her company 22.10 Entertainment – the region’s first female focused entertainment agency. 22.10’s list of clients included Fairmont Hotels, Hyatt hotels, Rotana Hotels, Swiss Belhotel, Aloft Hotel Abu Dhabi, Media One Hotel, Al Aan TV, Citron Events, and HQ Events. In 2010 she was also shortlisted as ‘Best DJ in Dubai’ by Time Out Dubai. She was among the first DJ’s to play at Dubai’s legendary Cavalli Club, which she opened and held a six-month residency following its opening.
Her story started in London at the tender age of 15 where she started mixing music at teenage house parties, from then on, she was hooked on music. They say the good ones start young; Lady Red Label (Louise) is living proof of that phenomenon. In 2000 she moved to France and got her first residency. Together with other DJ’s and MC’s they formed a sound system incorporating various styles of underground urban and dance music. They toured North West France playing bars, festivals, colleges, university parties whilst organising events in the region. On returning to London in 2002, Louise found the West End scene moving more towards mainstream dance and urban styles and further away from underground styles. She has since consequently broadened her repertoire to include everything from all types of house; classic/soulful/ funky/deep and tech, broken beats, latin, arabic, indian, disco, old school soul, funk, and hip hop. She has played at a number of exclusive venues in and around London’s West End including: Capisce, Click, The Yacht, Browns, Suga Suga, Pop, and Trap, and more recently in and around London’s Shoreditch, including Brick Lane’s inimitable 93 Feet East. 2015 found her in residence at new 5* London hotel ’The Great Northern Hotel’s GNH Bar.
Her name is well known on the Middle East circuit as she held residencies in top Dubai venues such as Calabar, Tamanya Terrace, Trilogy, Tangerine, 400 Club, The Terrace (Park Hyatt), ‘Qurious’ boat parties, Chi, and Cin Cin. Louise has also played in Doha, Qatar as a guest DJ. Finally, she has played alongside music industry greats such as; Cash Money, Kenny Dope (Masters At Work) Laurent Garnier, K-Klass (UK), John Course of One Love (Australia), Bobby Friction and Nihal (UK) BBC Radio 1xtra, DJ Deekay (UK) BBC Radio 1xtra, DJ Villeneuve (UK) and Homeboyz (Kenya), Goldfish (South Africa) and Nick Matthews (Best Kept Secret, London UK).